
The group quickly gained popularity with their first single album, IT’z Different, showcasing their unique sound and powerful choreography. Their official greeting, “All in us! Hello, we are ITZY!” resonates with fans, further establishing their connection with the audience. ITZY’s fandom, known as MIDZY, signifies trust and loyalty, emphasizing the bond between the group and their supporters.
As they continue to rise in the industry, ITZY has also solidified their brand identity with a distinct official color—magenta—and a logo that fans have come to recognize. The group’s latest dorm arrangement, updated in March 2024, shows their commitment to individual growth, as all members now have solo rooms, allowing them personal space while still working closely together.
With their renewed contracts, ITZY is set to continue their journey under JYP Entertainment, a label known for nurturing some of the biggest names in K-pop. Fans can expect more music, performances, and content from the group as they strive to maintain their status as one of the leading girl groups in the industry.
Why it matters: ITZY’s contract renewals signal their ongoing commitment to their music career and fanbase.