The Korea Tourism Organization (KTO) has launched an exciting initiative in collaboration with NAVER Map, designed to help travelers experience Korea authentically. The campaign, titled BE LOCAL, aims to provide exclusive perks for visitors exploring popular destinations such as Seoul, Busan, and Gyeongju.
Running from September 17 to December 15, 2025, the BE LOCAL campaign offers a range of benefits that enhance the travel experience. Participants can enjoy discounts of up to 20% at local dining establishments, making it easier to indulge in Korea’s rich culinary scene. The campaign highlights popular eateries and hidden gems, ensuring travelers can savor authentic Korean flavors.
Beyond dining, the initiative also includes unique K-Culture experiences, allowing visitors to immerse themselves in local traditions and contemporary cultural events. Additionally, travelers can take advantage of transportation deals and tour pass discounts, making it even more convenient to navigate the vibrant cities of Korea.
To maximize the benefits of this campaign, travelers are encouraged to utilize NAVER Map, which provides detailed information on the best dining spots and activities. This tool is essential for those looking to explore Korea like a local, offering insights that go beyond typical tourist attractions.
For those planning a trip to Korea during the campaign period, it’s important to check the eligibility details and specific benefits available, as outlined by KTO. This initiative promises to enhance the travel experience, making it memorable and enriching.
Why it matters: The BE LOCAL campaign not only promotes tourism in Korea but also encourages deeper connections with the culture and community, making it a must for any traveler wanting to experience the country authentically.